Hey, I'm Jesslyn.: Calendar 2013

HAI EVERYONE ! Final Project for Typography class this term is make a calendar 2013. Miss. Uma gave me an instruction paper :

For this final project, you are assigned to create a calendar (desk or poster) of 2013 with chosen theme. Below is the process of your calendar. Please follow each step to show the process and progress.

Step 1 : Bring your research of your theme (ethnicity/region/cultures) that will supports your new typefaces. should be printed.

Step 2 : Brainstorm keywords and come up with 3 ideas.

Step 3 : Apply the 3 keywords and visualized typographically by representing each keyword. Work with grids, layouts and compositions.

Step 4 : Use your own (new) typefaces for your calendar design and combine with one of typeface below.

(Cleredon, Baskerville, Helvetica, Filosifia, Garamond, Futura, Bodoni, Century, Extend, Optima, Frutiger, Bell Gothic, Franklin Gothic or Universe)

Step 5 : You may use 1-2 images. however, focus more towards typography grids and hierarchy.

Step 6 : Final work printed on matte paper.

SPECIFICATION : size (open) | Digital | CMYK
Deadlines : February 4th 2013

According to the alphabet before, most of them have pattern so i decided to choose 'ethnicity' as my theme.

My alphabet / new typefaces

reference ethnicity

reference ethnicity

I have plan that will use my reference as my color tone. And i have 3 keywords : Playful, Useful, Simple. Then i sketch some calendar like this :

January 10th 2012, i have a quality control (1st) with miss Uma, and she gave me feedback, "Focus on your new typeface. use one or two typefaces in one page. Hierarchy is for your typefaces". So i made 2 alternative design again :

sketch 1 (only one/two alphabet in 1 page)

sketch 2 (the typefaces as the name of month, but i only use 3 letters)

Now i focus on my typeface and asked to ms. Uma again for quality control (2nd). Ms Uma gave me feedback, "Sketch number one is better because the second one is too crowded if you use 3 letters in 1 page. Keep going with sketch 1."

I started to sketch from cover until december :

Cover and page one (quote)

January - April

Add caption

May - August

September - December

I decided to print them in A3 paper (wall calendar) - one month one page.
For the third draft, i made some choices and met ms Uma for quality control (3rd) :

Then, ms Uma gave me feedback "you should make the new typefaces bigger and make contrast big and small between alphabet and the date."

I tried to fix it and i thought the calendar is boring in black and white. I decided to add color to make it more 'cheerful' :D according to the first concept on merchandise project, i used yellow color. honestly i don't like yellow color, its like dizzy color LOL. but yellow means like glowing, and i want to make "the glowing 2013" hahah -_-

This is the final :

final draft

for the cover, i use 1 image as pattern (i edited the original image. and put the pattern on 'rule of third' composition.

the new typefaces are not used all on every page. i put them on the first page. So in this calendar there are A - Z alphabets. then i added a poem about new year by Joanna Fuchs.