Hey, I'm Jesslyn.: May 2014

TYPEFACE OPTIONS

TYPEFACE SELECTED > QUICKSAND

I choose QUICKSAND because i think the purpose of type specimen is to promote a new product, so I chose QUICKSAND because it is a new typeface. The concept is "Sweing the Q" (the moodboard ^) because QUICKSAND has been realise in 2008, but the designer, Andrew Panglinawan got some positive feedbacks and he redesigned some parts of the letters and realised again in 2013. QUICKSAND has bold, italic, regular, light italic, light, & dash and i think it has a potential to explore in 'sewing' style especially the dash. Also sewing is create an exist thing (which is thread) become a fabrics or clothes, like QUICKSAND it was exist in 2008 and again in 2013, and it is time for Quicksand to sew its career in the future. The keywords are Mature (present through the style, because the real Quicksand is something trap us, but this is another Quicksand that give a good font), Feminine (present through the element), and Calm (present through colors, because we have to be calm when we are sewing)

Image References

Illustration as element and type as image

POSTCARD

For the postcard i want to emphasise "This is Quicksand" and made 3 postcards, but the main postcard is the first (This is QUICKSAND with thread rolls)

POSTER

BOOKLET

I have different challenge made this booklet because QUICKSAND is a new typeface, so i just found some references and i have to make story up base on the information i got on the internet. I do not put any long body text in this book because people will see this book fastly. The content : alphabet, symbol, terminology, and some functions (display font, body text, patterns, and images)