Monday, August 19, 2013

TIME, use it wisely { 3 Series PSA Posters }

The next project is make 3 series of poster (PSA), we should have some plans. 
I have 5 topics : Use of hazardous chemicals in food
                        : Nowadays children are very dependent on gadgets 
                        : People increasing active society in cyberspace and more passive in the real world
                        : Importance of drinking 2 litres of mineral water a day
                        : Importanc eif consume healthy food and regular meals 3x a day
All of my topics have reasons, they are the problems around me. My parents told me to do not consume fast food too often, my parents also hate children with gadget in their hands. But my parents often skiiped their breakfast and dont drink 2 litres of mineral water a day. 

I made some options about the logo. Firstly i made this as tagline "Manage your time"but that is like patronizing the audience, and i change the tagline "TIME, use it wisely" and became incites sntence (persuasive).






After the tagline, i sketched some idea of these PSA Series. After chose healthy life, i wanna concern in 3 problems. Especially design student problems : Not enough sleep, skipped breakfast, force their brain to finish the work. If i suggest the audience to choose sleep, and breakfast as they priority, it just like i suggest the audience to unfinish their work. So i made the tagline "TIME, use it wisely" to invite design student to manage their time wisely and if they can manage their time, theiy will finish their work and also have enough sleep and breakfast.




Some pictures that will support my PSA Poster




TOP LEFT : "attract not abstract, manage your time" the painter is want to paint the model but the result became abstract. i thought that is some wrong typefaces.
TOP RIGHT : i changed the typeface and the 'abstract' became abstract but still too crowded.
BELOW : I remembered about the example of PSA Poster before, there are no headline and tagline but they directly write the headline as the tagline. So i made the headline as tagline and the logo on the top right corner and the link 'www.wisestudent.com' on the top left corner.


LEFT : Red glasses on the centre and the screen is color and the other is black and white to make it catchy but the tagline and headline too crowded and people won't pay attention directly to the tagline.
RIGHT : I made all of them BW and pink glasses on centre also the headline as tagline on one glass to catch attention directly.
LEFT : i confused about the headline because i have no idea about the word. The instruction on the paper is about project but the student answer it wrong because they are hungry.
RIGHT : I changed became BW and the headline as tagline on the paper.

In the middle of process, i thought to made another simple ideas like this :





But at the end, i uses the first one :






When they applied :







 BUT OVERALL, ON THE PRESENTATION DAY, Mr. Emanuel gave me feedback :
- Three series should be from same angle. (the second one can use another image to make it from the side angle)
- The headline as tagline is fine but do not put on the paper, it looks like the part of the sentence on the paper and not as tagline on the poster.
- Either you make all photograph or illustration to make it looks believable.


FINAL, finally :






looks better, heeeeeeheheheheh.


have a n ice day!
JAJ


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