Hey, I'm Jesslyn.: Re-branding City 2nd - LOMBOK (Logo, Stationary, Signage Board)

LOGO

Logo is the most powerful in campaign. logo should be able to describe how look and feel the city and can attract people who see it. I have search some logos of lombok that exist before. According to the moodboard and mindmap before, i sketched some logos.

MR. ANGGA : Don't focus on traditional only, even though that is your keyword, it must balance between your 3 keywords. Add some virgin and exotic environment.

Then i chose this logo.

I have research about pattern of LOMBOK, because when i was in Lombok, every tour always goes to 'Desa Sade' a place that women produce fabric with special pattern, handmade and they produce it hereditary. I tried to make it by my self because there is no photo of that pattern :( I saw it and draw itmanually, and then i made them in illustrator.

I chose the second one pattern because their traditional fabric is knitted and this pattern looks like the fabric motive. i made two kinds of pattern, first is with red plus in the middle (for white background) and second is white plus in the middle (for red background). I used four colours, white, red, blue, and yellow. White is symbolise of virginity of lombok as my keyword before. Red is symbolise of courageous. Blue is symbolise of sea or beach, because lombok is small island, so beach is around the island. Yellow is symbolise of cheerful and happiness.

Next step is thinking about tagline! little and simple word but can bring huge effect -_- i have some tag lines, such as : memorable, virgin, full of cultural heritage, love at first sight, paradise, heritage, unforgetable, wonderful, adorable, exotic, unique, second heaven, hidden heaven, paradise, beautiful.

<< may be you can try to fill the text with pattern -Mr. Angga-

<< The black shape awkward - JAJ-

<< Remove the leg of that house maybe? -Mr. Angga-

<< Still awkward, blackshape is the traditional house of Sasak tribe in Lombok -JAJ-

<<Looks like 'dome of mosque', remove it -Mr. Angga-

<< Try to add tagline, i chose unforgettable to make suggestion -JAJ-

Unforgetable tagline is as suggestion for tourist to make LOMBOK is an unforgetable place.

i tried some typefaces, but still awkward. i chose script to make it looks elegant (exotic) because the LOMBOK is sans serif and bold enough.

<< The tag line like make people forget lombok easily, maybe should not italic (forget) - Betari -

<< Don't use italic for the 'forget'
<< Make it bold, don't use gradation -Mr. Angga-

<< Final Logo, i chose typeface Gill Sans with italic to make it not really stiff
<< i fill it with solid pattern color because i am not really understand the meaning of gradation color on logo.
<< the pattern inside is symbolise of the traditional, and bold typeface of LOMBOK is symbolise of virginity. -JAJ-

Logo applied in red, black, and white | Typeface | Colors

BUSINESS CARD

i sketched some business cards with different shapes and layouts.

two side, on the front is logo and information. on back side is full of pattern.

One side, landscape, logo and information on the front, with die cut shape of pattern on the right side.
LIKE THIS : Betari, Jonatha, JAJ > simple and special on the right
COMMENT : may be you can try make it portrait - Mr. Angga -

i imagine this business card would be so full of information, you can open it. Logo and information on the first page, and full pattern on last page. with photos of lombok on page 2 and 3 (if you open it). but i think this is too crowded.

when i made this business card, i remember Mr. Angga Said, "dont ever think emmm standart size is... standart shape is.... standard blablabla". Then okay i tried to make it.
One side, abnormal size, simple, handy, logo on the front, and information on the back with pattern only on the corner. And the corner will be hook cut. Still large and eye catching.
LIKE THIS : Bimo > simple but still with pattern (special of Lombok)

2 options :

Option 1 - one side

option 2 - front

option 2 - back

For print these business cards, i chose via felt paper because the paper full of texture (for support the pattern) and make it more exclusive, not only ~~matte paper~~ or ~~art carton~~.

Real item - business card

About envelope and letterhead i still put the element, i want to put them in every product (such a trademark of LOMBOK). I put the logo on the front and the informationon the back to make like not really arrogant to promote LOMBOK self, but when they open it, they have to see it. for this product i put the pattern inside the envelope, i thought it will make the envelope became elegant and special. Letterhead, i don’t think can explore too much on this part because if i design extreme, it will not really functional. For all stationary, i used VIA VELT paper, just different gsm. i chose via velt because i texture, i remembered when Surya Palace came to UIC, they said it would be great if you use texture paper for patterm, fabric image. i printed them at I.Litho ptinting.

on Illustrator - ready to print

stationary

Next assignment is make a signage. i don’t really understand about this part because signage with LOMBOK’s logo is just like welcome signage. I imagine one for outdoor, one for indoor, and one on the street, airport i think. Onr for out door i made a Sasak House with “Selamat datang di pulau LOMBOK“ and i used Bahasa because it is in Indonesia, we should proud and use Bahasa and people no need to under- stand the sentence because if they see the logo, i thought they must be understand that “welcome to” is the sentence.

For in door i imagine this made from acrylic so it will clear, with red as the top stick and just rectangle to make it simple. Another one is pretty simple, but still with pattern element and sasak house shape. just one pole. And i made them all like this :

sketch