Re-Branding City 4th - LOMBOK (brochure, postcard, poster, voucher)

Brochure is important but i struggle here. i have no idea to make a interesting brochure. i know if i make simple with great hierarchy it will be good. Lets start with sketch :

first sketch - Mr. Angga aprroved the second one

second sketch

First design - Mr. Angga gave me feedback to add some yellow element on the right because the left is heavier than the right ; the layout also should make it on the left , dont justify ; also the articles don't mention too much on Qunci Villas, because we are promote Lombok, not Qunci Villas

Second design of inside page - i changed the Qunci villas with Gunung Rinjani, and moved Qunci Villas to the right. But Mr. Angga said the right still need to add the yellow element.

Third design of inside page -  I added the yellow element so it balanced.

The outside page of brochure - still using my element (pattern as the background) and the image of Kawin Lari illustration (sketch style) 

i thought i have to learn about layout. I made the shape that you can open from the centre is like door that welcoming people to LOMBOK. and the pattern as the cover. If i were the tourist, i will asked people why this pattern is everywhere, and that’s the point!  My concept still romantic, and my target for this brochure is couple who wants to honeymon, so i fill all of this brochure with love articles, about marriage tradition in LOMBOK, honeymoon package, the spa, and on of best part : romantic dinner :D I used gill sans as body text to make it in a way with Unforgettable tagline, and sketch-me typeface as the title of article because of my element. I printed them at Print Press Serpong. I chose Coronado paper because its texture, but the staff said ‘people usually used art paper for brochure’, hah, and i tried them all. 2 brochure with art paper and 2 brochure with coronado paper, and SEE! my choice is better. The brochure with art paper full of cracks if i fold it, huh. And if i take a picture, brochure with my paper choice is more special and elegant, ha! 

POSTCARD , i just confused about the function of postcard, but i knew it must be to promote the city.I think 3 series of postcard are like 3 different concept, but after some QC and exploration, my final postcard are these. I added the sketch style as the camera shape, and photo on the centre. i made 4 because the children is just for joke, like 3 series is from children to old couple. I made old couple because i don’t think every couple will keep romantic until they grow old. And the Gunung Rinjani is for promote LOMBOK landscape, it is the most popular travel place for every travel agent, and i didn’t change the color to keep the originality of water color on Gunung Rinjani and i started get bored about orang orange orange, warm, warm, warm. Before i cut the camera shape, i made it in postcard size 6R, but Mr. Angga suggest me to cut and make it unique. and i love the idea, i re-printed them at Print Press Serpong with Via Linen paper, still qith texture. The camera shape because if we go to vacation or honeymoon, we always take a picture, although we dont have camera, we will pay for it, right?

sketch

sketch

These are my first design, mixed media enough but not really good and Mr. Angga suggest to pick one concept and apply it become 3 series, and Mr. Angga picked the camera shape, and change the mixed media with photograph.

The final design of postcard , i edited the colors of the photograph to make them in one concept : warmth.

POSTER, i love this task, HAHA, the simple one and can catch people attention even just some words on it. And in this porject, poster is the fastest i made hahah. for this part i didn’t put the pattern element,

but i put the sketch element as text frame to make fell enjoy.

I have some sentences for this poster:
- Feel the real paradise on your honeymoon
- Promise her to honeymoon at Lombok, then she will say "I DO"
- She say "I DO" means she want to honeymoon at Lombok
- The most unforgettable island <<<< the chosen one :D

i have some idea but i chose top 2, and Mr. Angga aggree to both of them. But like the website, i have to change the color of blue sky became warm and orange. I don’t really like this poster with the color. i made one with pink, i thought it really pale, but everyone don’t agree, they said pink is romantic, okey. romantic color. and at the end Mr. Angga chose the pink because the orange one is kissing pose, we thought it little bit risky to promote with that picture in this country. I put my lovely logo and visit indonesia logo. ‘The most unforgettable romantic islan‘, i chose this because Mr. Angga said if you put a sentence on poster, make sure people will read it just
in 5 second, before i chose this, i have said it many times. The Unforgettable is the logo tagline with the typeface still the same. I printed it with glossy photo silky, like professional poster and i chose this because it is waterproof, and poster is will stick everywhere, not only indoor. 

i extended the sky by photoshop - option 1

poriginal picture - option 1

                        

Added the clouds by brushezzy.com - option 1

                                    

i changed the colour of the sky - option 1

the final design of option 1 - I'm using the element as the cloud, the typeface also sketch style, but the Unforgettable is from the logo/tagline before. Dont forget to add LOMBOK's logo and Visit Indonesia's logo.

original picture - option 2

extended the sky and added the clouds - option 2

I added the sketch style to framing the sentence because i saw that shape on many wedding invitation. Mr. Angga also gave me feedbcak to change the position of the logos.

The final design of Poster,. APPROVED !

I wanna make something that stil in honeymoon concept. I made a voucher honeymoon because i imagine if i were in tourism company and my friend get married, i will give them honeymoon voucher :D

i chose this image because when i found it, i feel like the beach is ours. haha

this is the different image, this is the real becah in Lombok, beautiful huh? Also the barcode to make it looks real :D

Continued to >>> " Re-branding City 5th - LOMBOK (city signage, animated logo, merchandise, presentation) "

Re-Branding City 5th - LOMBOK (city signage, animated logo, merchandise, presentation)

City signage is one of the most useful thing of new campaign. Assignment brief asked us to sketch some ideas for city signage and at the end, i will choose the best 3 and apply it on the real photograph.

first sketch - just ignore some of them because they are what in my brain

Because i have to make 3, i decided to make 3 signage in different place. First is the toilet signage, second is for in the city, and the third is for in the park.

These are some design for city (on the street) :

 

After QC, Mr. Angga chose the last one, then i applied it on the street.

The second one is in the park, these are some designs of it :

 

 

this is the chosen one. little bit modern and Mr. Angga gave feedback to make it transparent, and i applied it on the park street, it may be made by glass or acrylic.

The third is toilet signage, the most useful signage, hahah :

i was inspired by this picture.

at first i made this, the pattern is for her slayer, but my friends said that looks like 'kerudung', and i  added a crown to make it better but still looks like kerudung.

as the concept : romantic, so for the men,
he is using the vest, like a man on wedding

then i tried to make the women toilet by using
the pattern as the background,  and the slayer
 is broken white, looks better

Toilet signage

the simple signage on the street, the modern signage on the park, and the traditional signage on the toilet, they are all still using the first element, the pattern. 

Actually, city signage is the last task on assignment brief, but after Mr. Angga approve all of my works, Mr. Angga asked me to make a animated logo or welcome video to get better grade ;} I want to get better grade of course! then i sketched the idea of animated logo. I chose animated logo than welcome video because of deadline.

2 options of animated logo : the first one is one by one letter of LOMBOK come from the middle , small and getting bigger and bigger. The second one is every letter come from different way until the make LOMBOK logo.

the process

behind the sense

I also print some merchandise because i feel like I really in LOMBOK company which wants to promote LOMBOK. I printed them all online on different printings, lucky me all of the online printing is not cheater.

pen

pin with dove lamination

sticker

glass

t-shirt

THE BIG DAY is coming, presentation day. I have made some notes as my guide for presentation. I presented my work step by step like the list of the task.

me on the presentation day - i am using my LOMBOK pin :D

my presentation  zone :)

On presentation day, my friends asked me :

1. What thing that make you sure Lombok is unforgettable island?

*** my answer : I am sure because Lombok is traditional, and everyday we surrounded by digital things (modern way) and i thought we need something different on our break to refresh our mind, i meant we need something traditional, to referesh our mind, to get more idea, and that is UNFORGETTABLE LOMBOK.

2. What thing that make you sure Visit Indonesia will accept your campaign? 

*** my answer : i am sure because i thought Lombok is like an uncut diamond, it will sparkling when it polished. Just a little traditional touch in modern and useful way (such as : signage, website), it will make Lombok Sparkling and Unforgettable.

Mr. Angga, Yasmin, and Me on the presentation day

I learned so much things from this project, i learned that research is really important when i want to make a logo about something. i learned to explore in medias (paper). i learned where is the cheap and fast printing. I learned about flash the most. And i love this project because i know what i have to do (assignment brief lists), and i can start from everywhere i want. But i struggle on some of them like postcard and brochure because layout and mixed media. I know that even i chose Jakarta or Bali or something else, i will struggle on one or more of them, but i am trying to do my best. 


Have an unforgettable day,

 JAJ