First Meeting - Exercise

On first meeting of ideas generation class, Mr. Angga gave us some introduction about how to generate ideas and exercise.

• How to generate idea?

- Brainstorming, by Alex F. Osborn
- Mindmapping

• Alex F. Osborn's Method :

- Focus on quantity, this rule is a means of enchancing divergent production, aiming to facilitate problem solving through the maxim quantity the assumption is that the greater the number of ideas generated, greater the chance of producing a radical and effective solution.
- With hold critism in brainstorming critism of generated should be put on hold instead, participants should focus on extending or adding to ideas, reserving critism for a later critical stages of the process by suspending judgement participant will feel free to generate unusual ideas.
- Welcome unusual ideas, to get a good and long list of ideas, unusual ideas are welcomed. They can be generated by looking from new perspective as suspending assumptions. These new ways of thinking may provide better solutions.
- Combine and improve ideas. Good ideas may be combined to form a single better good idea. As suggested by the slogan " 1 + 1 = 3 " it's believed to stimulate the building of ideas by a process of association.

• Exercise

Coca cola is trying to make a new campaign for their new product (flavoured cola)

Brainstorming ideas, select 5 different solutions for their campaign ( advertising / ambient / packaging / print-ad / maskot )

Brainstorming, Flavoured Cola :

negative ; fever, liver problem, sorethrouat, fattering, cold

etc ; soda, bubbles, drink

a ; fun, vacation, sport, school

b ; brave, vibrant, children, fresh, hyperactive, comfortable, teen, young

c ; fruit, lemonade, grapes, sweet, lime, chocolate, sugar, ice cream, watermelon

d ;  hot, summer, sweat, tropical, beach

Each of us draw some bottles of product. I imagine the flavour is lime. then i made the shape like lemon fruit (glass bottle), the second one is like laboratories bottle with the ingredient in it, the third is bottle with a hole in the middle and the hole is shape of lemon, it will grab easily. 

twist cola can

After we made some sketches, we discused and we decided to make flavored series, but every can is two mix flavours, such as lime and avocado in a can. It wil make people wait for the next mix flavour because if only 'lime', people can expect how it taste "just lime plus soda". Then we made the product (can) first, i think after we have the concept and design of can, it will help us to make another campaign stuffs. I imagine the colour of the can is yellow, green, with bubbles. 

The story is...

One day there is a man who sell coca cola (original) in festival, he is tired but untill afternoon no one buy his cola. He decided to take a break and sit under a tree. Suddenly a lime and an avocado fall down with sparkles on them. The man just ignore it and put the fruit on the top of cola can, but the fruits was gone onto the can. All of his cans are jumping and sounds like "twist me twist me" from insode the can. Then he twist the can, suddenly yhe can and that man's costume was change (became the mascot), the can all change from original cola became twist cola. Everyone look at him and buy all colas.