Re-branding City 1st - LOMBOK (introduction)

For the second meeting, Mr. Angga gave us assignment cover sheet. This asssignment will be final project too. Honestly sometimes i think i will get bored if the assignment from the beginning of term till the end of term, but sometimes i think this project is a big project and will teach me much of new things. SO, i hope i can do my best  o:)

The project is re-branding a city that we chose. The option is : Bangka Belitung, Bukit Tinggi, Palembang, Medan, Jakarta, Malang, Jogjakarta, Solo, Karimun Jawa, Bandung, Manado, Tana Toraja, Makassar, Samarinda, Pontianak, Balikpapan, Bali, Lombok, Pulau Komodo, Raja Ampat. Then i chose LOMBOK because i have gone to LOMBOK when i was 8 y.o. i think, so i have little bit feel of that city. i chose it because i love beach, and to challenge my self to promote LOMBOK VS bali  (who doesnt know bali, huh?)

we were brainstorming together in class with Selly, Kezia, Marsha, Yasmin, and Mr. Angga.

brainstorming

First step, i search everything about LOMBOK. i got so much :/ But i can tell you like this ; LOMBOK is a small island in west Nusa Tenggara, Indonesia. It is roughly circular, with a 'tail' to southwest, about 70km across and a total area of about 4.725 km2. The provincial capital and largest city is Mataram. Mostly they are Moslem, and some of them are Hindus, and the others are varied. They are very friendly and welcome to tourist or foreign people, but they are still maintain their culture and heritage. In lombok, there are some villages which contain traditional houses with people who produce traditional fabric, traditional vase, etc. Every tourist must visit that village. One of them is Desa Sade. Everyday they wears traditional clothes, especially when they are knitting traditional fabric. They also have traditional transport, called Cidomo. Most popular of LOMBOK is their culinary, such as ayam taliwang, Sate rambige, Sate Bulayak, Nasi Sukaraja, etc which all of them are spicy (like the name, LOMBOK is chili). They have 2 famous ceremony, which Peresean (ceremony to fight between man to show their brave and how much the man bleeding, that much they will get rain) and Kawin Lari (a man who marriage his girl friend without parents's permission, this will show the man is so brave).
{You will see the pictures all of it on mood board soon :D}

Second step, i have to make a mind map. (upload soon)

Third step, make a moodboard. i have to think 3 keywords that describe look and feel in LOMBOK, and can attract tourist. My keywords are Virgin, Exotic, and Traditional. Virgin because LOMBOK is not like other island that too crowded, LOMBOK still virgin and we can feel it by the landscape and air. I think every beach must be exotic, but every beach has its own charm. Traditional because LOMBOK always keep they culture that make traditional is so match with LOMBOK.

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