Introduction | Week 1

The difference between calligraphy, hand lettering, and typeface/font :

Calligraphy = Beautiful Writing
Hand Lettering = Drawing Alphabet (longer than calligraphy because 'drawing')
Font/typeface = have to think about the hierarchy, a meet b,  f meet i, etc, symbol, numbers

* calligraphy and hand lettering don't have to think about symbol and number



Type exist for about 550 years

• Cave (communication with sound)
• Egypt (symbol)
• Trajan (Roman)
• Guterberg (movable type pieces of metal called matrices) - print bible
• 16th century > claude garamond, robert granjon)
• 100 years after > Caslon
• 18th century > Bodoni & didot
• 19th century > William Moris
• Phototype (Linotype machine, invented by ottar mergenthaler (1880s), 100x faster than before)
• Herb Lubalin (New York designer)
• Digital Age (hold in the 1980s. 1985 machinates introduced 1st computer by Steve Jobs. Other manufacture made PCs)

NB :

Uppercase & Lowercase (they call this way because they put the capital letter in uppercase, and the lowercase in lowercase)

Leading = between rows 

Kerning = between letters

ITC = International Typeface Corporate

Ascender = example > k

Descender = example > j

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JAJ