Hey, I'm Jesslyn.: There is Nothing Wrong with that Expression // My own project

CONCEPT

THEY LOVE TO PARTICIPATE

This exhibition needs teenagers participate. The image will be on the left and the expression photograph will be on its right. They will chose the expression that like theirs, and they stick their names on the bottom of the image. When they go out, they will get souvenire / award / something. The style will be minimalist modern. The colors are red, blue, yellow, green, black, white, grey

FIERY SPIRIT

When they enter the hall, this will divided by some parts, depends on the expression (like sad, angry, happy, etc). The photograph will hang on the top. I hot the reference from Avatar movie. I image this can be 2 styles. First, shocking or neon color, i think the line will be from neon LED light. Second, not light, with monocrome image + neon splash! The colors are shocking pink, yellow stabilo, electric blue, neon green.

AN ALLEY

At the beginning, they will enter the exhibition and look a quote on the wall. Then they walk through the alley, and the expression photographs hang on the walls of alley. The decoration will be like retro style. The colors are orange, yellow, marron, tosca

FINAL CONCEPT - READY FOR ADVENTURE IN ALLEY

I choose the one that not many people already know or discuss about it, i want to give new informations to the audience. So many people choose about Barbie and Gadget Vs. Traditional toys. But i like human expression and tattoo, because there are knew knowledge that can change people mind set. I want to make something but less words, only quotes and short informations. Claudine told me the feedback, ‘maybe you can give something to people and take a picture their expression when they see it.‘

I have 3 concepts and feedbacks, then i made a decicion to combine the alley concept with fiery concept. Most of teenagers love to spare their time or meet their friends at alley. Some of them do negative things like make a graffiti on people’s wall. Then i am trying to change that negative habbit into positif habbit and also bring new experience. I am going to make an exhibition in that alley with graffiti style and share teenagers expression to reduce misunderstanding and stop teenagers violence (because some teenagers fight or bully their friends at alley too).

The alley form will be human expression, happy and sad. Then the image will hang on the top with graffiti background. So the teenagers just like spare their time to have fun but get message indirectly.

The keywords are brave (the colors), young (the graffiti style), adventure (the alley form).

CREATIVE BRIEF

01. CLIENT BACKGROUND

Client

William James (Psychologists) and Citra Bangsa (High School)

Product / Service

William James is a psychologist who established the first psychology research laboratory in the Indonesia and founded the human expression psychological. He also has a counseling service for teens and adults problems.

Citra Bangsa High School is a national plus high school in Jakarta. They have a program called “character Building” which is held every year with a different concept.

About

There are a lot of problems in high school (teenager age) because of the expression and emotions. Although they have counceling teachers in their school, they need to be teached in “fun“ way to deliver the message indirectly. Then Citra Bangsa high school working with some psychologists make a mini exhibition about human expression to teach the people that all of us have different expression and that is nothing wrong with it.

Strengths

Psychologist

• He has a br oad understanding of human expr essions and

human relationships

• He has experiences dealing with teen issues

Citra Bangsa

• They have dif ferent programs every year for character building

• They always try to make dif ferent concept to make students do not

get bored

Weaknesses

Psychologist

• He served consultation and never make a big exhibition for te ens

Citra Bangsa

• They only make the pr ogram for school pupils, not public

Opportunities

Psychologist

• There are parents find an exhibition that supported by psychologist

Citra Bangsa

• There are some students like to come to character building pr ogram

• There are parents ask school to make a pr ogram about character building

for their children

Threats

Psychologist

There are another psychologists make a better service for teens

Citra Bangsa

Sometimes, students lazy to come to school program

There are some better way to deliver the messages

02. OVERVIEW PROJECT

Title

“There is Nothing Wrong with That Expression” Mini Exhibition

Background

“There is nothing wrong with that expression” is an exhibition with a new concept which is aimed at teenagers in Indonesia. This exhibition will provide a different experience and impression for visitors. It will be held for 3 days. The concept that we use is to fun, not patronizing, indirect messages, modern, and comfortable.

Strengths

This mini exhibition is the new way to tell people about other people expressions. It would be interesting and not boring because we do not patronizing the audiences. It has strong messages. We also give knowledge behind the exhibition (photograph) we show to the audiences.

Weaknesses

It would be fun, but some people look at this just for fun (the message does not delivered well). Not all ages could understand the messages.

Opportunities

People are looking for new concept of exhibition. There are a lot of people who have problems (violence in teenagers). Parents are looking for an event that can teach their children in fun way.

Threats

Other competitors may deliver the messages by another better way. Some people do not care and do not want to know about social problems

03. DRIVER

Our goal is prevent and stop teenagers violence, because a lot of violence and misunderstanding in relationship.

Three top objectives :

• Successfuly help Citra Bangsa high school, par ents, and psychologists to

change teenagers’ mindset and manage the emotions

• We want to build people awar eness about teenagers violence pr oblems

• Improve people social skill

04. AUDIENCE

Primary

High school students

between the age of 12 to 18

Especially to teenagers, they should care and watch this because a lot of teenager violence problems already and they do not need to be one of the perpetrators or victims.

Secondary

Parents , Families, and Teachers

They have to care in order to understand how to deal with their children emotions were unstable and prestuge.

05. COMPETITORS

1// Internet

webmd.com , pendidikankarakter.com , www.cam.ac.uk , dianedew.com

Strengths

• People can lear n about human face expr ession biologically

• People can r ead it everywher e anytime

Weaknesses

• They only talk biologically (the human face) and knowledge

• They ar e boring because only text in the scr een (browsing)

• They do not talk in social way

• They only talk to inter net user

Opportunities

• People ar e looking for a fast r esource about human expr ession

• People ar e looking for human expr ession biologically knowledge

Threats

• There is another better way to deliver the knowledge about

human expression

• Some people just do not car e about human expr ession

• People lazy to open the inter net and r ead

2// Organisation

helpguide.com (Help for Parents of Troubled Teens ) , www.dw.ce (Reaissance Exhibition)

Strengths

• They can explain mor e about social life

• They can come to the high schools and give a seminars

Weaknesses

• Students will get bor ed if you for ce them to listen to the seminars

• It takes time

• Students feel like someone is patr onizing them, and they do not like it

• They only talk to some people in seminars

Opportunities

• Parents are looking for seminars that people can explain dir ectly to

their children

• People ar e looking for a seminars about teenagers life and the pr oblems

Threats

• There are some people do not like to listen to the seminars

• There is another better way to deliver the messages than seminar

The different us from them is we have a vision to help and change people mindset from the problem exists, not only knowledge biologically. We also send the messages to the audience indirectly, so the audience will have fun when they come to the exhitibition and see a lot of funny expression and realise those are the daily expression that they see, and nothing wrong with those expressions.

06. TONE

We should make something fun and interesting that will invite our audience - like introduction on the street and poster.

Adjesctive : Modern, Funny, Welcome, Friendly

07. MESSAGES

• All people have dif ferent and unique expr essions

• Nothing is wr ong with your friends expr essions

• Do not be a perpetrators of victims of teenager violence pr oblem

• We are not patr onizing, but we ar e sharing the unique fact

08. VISUALS

Overall, the content of this mini exhibition is photograph of human expression. It can explore through colors, shape, or title. The look and feel can be supported by the colors and photographs that well-suited the tone.

09. DETAILS

Deliverables

1. A logo

2. Mini Exhibition Mock Up

3. Guide Book

4. Name tag

5. Crew Uniform

6. Ticket

7. Pin

8. Pen

9. Stamp

Limitations / Restrictions