Friday, October 25, 2013

Introduction to Editorial Design


Tabloid, Newspaper, & Magazine

FROM VARIOUS SOURCES
Magazines and newsletters are both serials or periodicals - publications that are 
published on a regular, recurring schedule for an indefinite period of time. That 
schedule could be weekly, monthly, quarterly, or every other day of every other 
month that has more than 4 letters.

Most readers will pick up a publication and immediately decide for themselves 
whether it is a newsletter or a magazine. In general, the differences between 
newsletters and magazines come down to how they are written, who they 
are written for, and how they are distributed. Additionally, most newsletters 
and magazines provide visual clues as to their identity. The most common 
differences between magazines and newsletters are: 

CONTENT

Magazine: a periodical publication with articles, stories, or pictures on 
multiple subjects by multiple authors

Newsletter: a periodical publication with articles about one main subject 
or topic by one or more authors

AUDIENCE

Magazine: written for the general public | typically even special interest 
magazines are written with a general audience in mind - minimum technical 
jargon or specialized language

Newsletter: written for a group of people with a common interest | may contain more technical jargon or specialized language not readily understood by the general public that doesn’t share the interest or common bonds of the newsletter audience

DISTRIBUTION

Magazine: available by subscription or from newstands | often heavily supported 
by advertising

Newsletter: available by subscription to interested parties or distributed to members of an organization | supported primarily by subscriptions, organizational membership fees (club dues), or paid for by the publishing authority (such as an employee newsletter or a marketing newsletter)
Some localities and organizations have their own specific definitions for magazines and newsletters based on readership, distribution, length, or format regardless of what the publication calls itself. Here are some of the criteria someone might use in deciding if a publication is a magazine, newsletter, or other periodical.

Size: Magazines come in a variety of sizes from digest to tabloid size. Newsletters do as well, although letter size is a typical newsletter format.

Length: Most magazines are significantly longer than a newsletter, from a few dozen pages to a few hundred. Newsletters are not generally more than 12-24 pages in length and some may be only 1-2 pages.

Binding: Magazines typically use saddle-stitching or perfect binding depending on the number of pages. Newsletters may not require binding or might use saddle-stitching or simply a staple in the corner.

Layout: The most common, significant visual difference between a magazine and a newsletter is the cover. Magazines usually have a cover that includes the name of the publication, graphics, and perhaps headlines or teasers about what is inside that issue. Newsletters typically have the nameplate and one or more articles right on the front, no separate cover.

Color/Printing: There is no rule that newsletters can’t be printed 4-color on glossy paper or that magazines have to be; however, newsletters are more likely to be black and white or spot color publications while magazines are frequently full color glossies.
Print or Pixels Traditionally, magazines and newsletters were both print publications and most remain so. However, email newsletters are common, especially as a publication in support of a Web site. Print periodicals may also have an electronic version, usually in PDF format. There are also some periodicals that are available only in PDF electronic versions, not in print. With electronic publications there are no obvious visual clues from the layout and type of printing. The content and audience become the main criteria in determining if the publication is a magazine or a newsletter.


Magazine and Newsletter Definitions 

There are some interesting descriptions of magazines and newsletters from elsewhere on the Web.
Answers.com: Definitions of Magazine - The Wikipedia description is the most detailed. 
Answers.com: Definitions of Newsletter - A single subject for a special group is the recurring theme for newsletters. 
Answers.com: Definitions of Peridocal - The Columbia University Press definition 
makes a distinction between periodicals (which include magazines and newsletters) 
and newspapers.


10 Differences between a Newspaper and a Magazine

QUICK HISTORY
The Newspaper began its roots as early as Julius Caesar times. During that time, it 
was regarded as those scrolls read in front of the public to inform them of important happenings and events. Its first recorded account was as early as 59 B.C. and the 
name of the first newspaper was Acta Diurna. The magazine had its share of the 
limelight as early as the 18th century. They were first published as forms of leisure. 
The usage of the term magazine came from some 1730s publication “Gentleman’s 
Magazine”. And now, on to our main discussion. These are not in any way arranged 
and one factor can be attributable to the other and are all done on an ordinary 
man’s perspective and analysis.

1. Size
It is quite obvious that the newspapers are larger than magazines in more ways than one. It is a general idea that even our Journalism books and professors have taught us that the newspaper is bigger than magazines. Various amounts of information are to be placed and compacted on a newspaper so it really does need to be a little bigger than magazines. It is seldom or maybe a rare occasion do we see a magazines that is as big as a newspapers or the other way around unless the newspapers is of a tabloid-type. 
A magazine tends to have a “book-type” size while the newspaper is really meant to be spread arms length in order for the reader to grasp its contents to the full.

2. Appearance
When we talk of appearance, we also consider the color, the texture and how appealing it is. In this case, the newspapers tend to appear colorless than magazines, which on the other hand are mostly successful in terms of appealing thru the use of colors. The advertisements on the newspapers tend to use more of the space than those in magazines which seems to be limited. The overall color of newspapers gives an impression of something firm and strong whereas it is quite less of those in magazines. Magazines’ appearances or looks tend to give light or emphasis to the given subject matter. Full of colors as it is, pictures on it gives a certain life to the magazine whereas the absence of pictures on a newspaper brings out its “no nonsense” aura.

3. Divisions
A large difference can be easily seen in this factor as the newspapers presents immediately in its front page the facts and information for its readers while the magazines’ cover page focuses on the various “must-read” pieces of information and appeals to 
the readers to turn that page and look for that specific story. Divisions inside the newspapers are more specific and tend to vary from one subject matter to another. Magazines’ main target otherwise is on a single or maybe two subject matters alone. In newspapers, there’s business, sports, local and foreign news, whereas the magazines does not have and rarely do have them. The newspapers are more versatile in its 
division than magazines.

4. Style
Style plays a major role between these two as the newspapers focuses more of 
what is needed: fixed and straight to the point. The magazines on the other hand 
tend to be more “freestyle” in the sense. The information throws up into various 
dimensions in magazines. They are more relaxed and practices well on the 
freedom that they are given.

5. Content
This factor is also very obvious. What the newspapers basically offers are information that are fresh written on a straight and no-none sense type. It is based mostly on facts that are fresh and written as it happens, where it happens. Magazines’ content is different in the sense that those touches on just a specific subject matter. A magazine for fishing cannot have a content which talks about fashion and beauty tips. Newspapers can easily put those topics together easily inside its miscellaneous or hobby section and still makes sense. The value of each content are also different as the newspaper tends to rely more on what is important and what are those things that the reader would want all written in a precise and straight manner. Content wise, the newspapers’ are way too serious than of the magazines’.

6. Readability
This factor can easily be explained. What comes to mind when asked about newspapers? How about magazines? A newspapers reader is mostly exposed on facts and figures that are delivered or written in a straight manner as if your angry boss is talking you. A magazines reader is treated to a more relaxed, free, artistic and “personalized” flow of information. A magazines writer tends to practice his or her writing craft more freely than a newspapers writer. This is also considering the fact that writing no-no’s for newspapers are much strict than those of magazines. And since newspapers most content are news, much of it won’t be of any use by the next day unlike magazines which you can read anytime even after a week. The newspaper is as good as one day use unlike the magazine which has to wait for its next issue to be considered that old.

7. Profitability
Business wise, both tend to attract advertising but in doing so, magazines has some stiff advantage over newspapers. Advertisements in magazines tend to attract a “recall value” among its readers since they look much appealing and colorful with all their glossy pages. On the other hand, newspaper’s asset in this factor dwells more of its availability. Being given the fact that newspapers are circulated on a daily basis gives us the notion that the same sells more than the weekly magazines. Publishers of both admits it very well that its more costly to print a magazines than a newspapers because magazines entails careful processing on the right colors and its paper texture tends to be a little costly. Additionally, advertising on a magazine is way too costly than on a newspaper. Magazines at times, although not most of, tend to dwell more on the advertising than 
the informing aspect. Our dailies on the other hand do the opposite most of the times

8. Availability
With the way our world economics and finances are behaving right now, it is important to note things that matters, especially money. Money-wise, a newspaper stands edges the magazine in terms of price. But the funny thing is, it is not normal to see both being sold at a certain stall or stand. Magazines are commonly found at bookstores, magazine stores (of course), while newspapers can be easily accessed on a newsstand nearby or on a store just around the block. Newspapers are everywhere and its availability is much higher than of the magazines.

9. Target Audience
This is actually simplifying the Content difference that we mentioned above. Obviously, newspaper targets everyone as its readers from the Pope to the troubadour nearby. It has a “sky is the limit” type of target audience. Magazines also follow that trend type but what they do is classify them. It deals more on the identity of the audience. A sports magazine cannot be that appealing to a reader who’s so fond of tech stuffs. A magazine audience is more identified than of the newspaper.

10. Literary freedom
As also touched on some factors above, a magazine writer has more freedom to express or has more room for subjectivity. Magazine writers have the tenacity and freedom to express things on a creative manner. It further enhances the writers’ mastery of the expression by imploring these seemingly circular methods of self expression. The newspaper writer on the other hand are compounded to a somewhat strict, strong and straight to the point view as their movements are mostly based on facts and figures.
Admittingly, a simple person would not want to at least converse about these matters as it is obviously confusing. They are both similar on more ways than the other. The important thing here is that we all have to accept the reality that one is committed to the other. We all should be grateful that the dissemination of facts and information, the freedom to express one’s self, the ability to reach mankind even to its smallest level isn’t barred or confined within the four corners of the academe but is likewise, reachable, readable and accessible in every means possible. Newspapers and magazines are just few of the common information alleys. Nowadays there are e-books, blogs, news and magazine websites, etc. that can easily be accessed. It’s just a matter of choosing the right mean to suit each one’s needs.

What is a Tabloid?

In the newspaper industry, the term “tabloid” refers both to a specific type of newspaper, and to a specific paper size. Most laypeople think of a particular kind of publication when they hear the word “tabloid,” not realizing that the term was originally used in reference to paper size, and that the two concepts are actually very closely linked.
In terms of paper size, a tabloid is about the size of a large magazine, with a depth of around 14 inches (36 centimeters) and a width of around 10 inches (25 centimeters). The tabloid is essentially half the size of the larger broadsheet format, making it much more compact and easy to handle. The precise paper size can very slightly, depending on the nation and the newspaper involved.
The term originates in the marketing for medications in the 1800s. When medicine first began to be marketed in capsules rather than cumbersome bottles of loose powder and liquids, the capsules were known as “tabloids.” The tabloid or tablet was supposed to be easier to take, since it was compact in size, and it became immensely popular.
Newspapers picked up the term when they started halving the broadsheet size. News tabloids originally presented highly compressed and compacted news, as opposed to the more detailed and lengthy news in broadsheets. Over time, tabloids came to be associated with lots of pictures, lurid imagery, and simplistic stories, an association which endures to this day.
The tabloid size has some distinct advantages from the point of view of publishers. It is cheaper to produce, requiring less paper and obviating the need for a large press which 
is capable of handling broadsheets. Customers like the tabloid size because it is easier to handle; wrestling with a big broadsheet can be a real pain. The tradition of presenting condensed news in a tabloid is also appealing to some readers, as some people just want the basics, without in-depth discussion.
People often use the term “tabloid” to refer to a cheap, sensationalist paper, often in 
the sense of a paper which is distributed for free. Many weekly and alternative papers use the tabloid format regardless as to their journalistic quality because it is cheaper 
and easier to produce. Alternative papers are often free, supported entirely be advertising revenue. The tendency to associate tabloids with sensationalist journalism and broadsides with reputable journalism is not always accurate, as some broadside-format 
papers are just as lurid as the most trashy magazines, and many tabloid-sized papers are entirely respectable.

Types of Newspaper or Magazine

back copy: a back issue of a newspaper or magazine
back issue: an old copy of a magazine or newspaper
back number: a back issue
biweekly noun: a magazine that is published twice a month or twice a week
broadsheet: a newspaper printed on large sheets of paper. Broadsheets are generally believed to contain more serious news than tabloid newspapers, which are smaller, although many broadsheets are now printed in compact size.
brochure: a small magazine containing details and pictures of goods or services that you can buy
bulletin: a magazine or newspaper that a club or organization produces regularly to give information to its members
comic: a comic book
comic book: a magazine for children that contains stories told in a series 
of drawings
compact: a newspaper with fairly small pages that deals with serious news issues
daily: a newspaper that is published every day
edition: a set of copies of a newspaper or magazine that are published at the same time
extra: a special edition of a newspaper that is published when something 
important happens
fanzine: a magazine written for and by fans
first edition: one of the first printed copies of a newspaper published for a particular day
first edition: the first set of printed copies of a new magazine, newspaper, etc.
gazette: used in the names of newspapers
gazette: an official newspaper that publishes lists of people in government, legal, military, or university jobs
glossy magazine: a slick magazine
the gutter press: newspapers that contain a lot of shocking stories about crime, sex, 
and famous people
heavy: a serious newspaper
issue: a magazine that is published at a particular time
journal: a magazine containing articles relating to a particular subject or profession
journal: a newspaper. This word is often used as part of the name of a newspaper
mag: a magazine
magazine: a large thin book with a paper cover, containing reports, photographs, stories, etc., usually published once a month or once a week
manga: Japanese comic books or cartoons with stories that often contain a lot 
of sex and violence
monthly: a magazine published once a month
mouthpiece: used about newspapers and magazines that are used to do this
newspaper: a set of large printed sheets of folded paper containing news, articles, and other information, usually published every day. There are two main types of newspaper, the quality or broadsheet newspapers that generally deal with serious news issues, and the tabloid newspapers that deal more with subjects such as sport, television actors, and shocking crime stories. A newspaper is usually simply called a paper
organ: a magazine, newspaper, or regular letter that contains official information from 
an organization such as a political party
paper: a newspaper
periodical: a magazine on a particular subject that is published regularly
the press: newspapers and news magazines
the print: newspapers and magazines
publication: a magazine, newspaper, or book
quarterly: a magazine that is published four times a year
rag: a newspaper that is not very good
red-top: a tabloid newspaper
shopper: a free local newspaper, filled mainly with advertisements
slick: a magazine printed on shiny paper, containing a lot of bright fashionable pictures but not much serious information
tabloid: a newspaper with pages of a smaller size than standard newspapers, 
usually with very large headlines and pictures on the front page and often 
emphasizing shocking stories about famous people
tribune: a word used in the name of some newspapers
weekly: a newspaper or magazine that is published once a week
the newspapers: the various newspapers that are published in a particular 
country or area

Comparing the different techniques used by broadsheet and tabloid newspapers in writing reports and articles.

A broadsheet is a newspaper that is printed in a large format and is associated with serious journalism as apposed to the smaller format, tabloids. A tabloid is smaller than the broadsheet, and is more popular. It uses a simple style, many photographs and sometimes uses sensationalism and emphasis in the stories. Some examples of newspapers that have a broadsheet format are: The Independent, The Telegraph and the Times. Some examples of newspapers that have a tabloid format are: The Mirror, The Sun and The Daily Star. People who read broadsheets tend to be higher class people and more educated, where as people who read tabloids tend to be of a lower class and read the newspaper for a bit of gossip.
In this paragraph I am going to explain the style the Sun uses: sensationalism (or hyperbole). This is where the media emphasises parts of the article to make it more dramatic and interesting. An example of this is “Adam Ant freed on gun rampage” They have used this news heading to catch the readers attention. Another couple of examples of sensationalism are “Threatening pub punters with a gun” and “Temporarily insane”. The sun also uses mockery like a “fallen pop star” because it seems odd for a popstar to act like this.
In this paragraph I am going to explain the style the Daily Telegraph uses. The Daily Telegraph has a style that is quite formal and factual. An example of how I know this is “Avoided Jail yesterday after a judge said he was mentally ill”. They have written in this style because they know that their readers want the truth and they want facts, unlike the readers of the Sun. Another couple of examples to show the laid backness of the Daily Telegraph are “Threatened customer with an imitation pistol” and “voluntarily having psychiatric treatment”.
Tabloids and broadsheets also have different styles on the political battle of the Article of “Bush and Kerry”. The tabloid paper “The Mirror” is quite a biased paper towards Kerry and is in favour of him becoming the next President of the Unites States of America. The mirror shows a lot of unique treatment between George. W. Bush and John F. Kerry. I know that the Mirror mocks Bush because it say in the text “Dabya” which is mocking how the people from Texas say his name as Bush is from Texas. Also the mirror says : “glittering military career”. This is commentating on Bushes poor military past. They are using sarcasm to tell the reader that Bush didn’t do his country’s duty. Even at the very start of the article the headline says “Hero is Zero”. This is being biased to one of the candidates and is putting the other down. Whereas the Times is quite a neutral paper, it is unbiased to the candidates and comments on the good points and bad points of both George W. Bush and John F. Kerry. However as the papers article progresses it slightly tilts in favour of Kerry winning. I know this because the Times says that Kerry is “The real deal” This show that the Times prefers Kerry to Bush.
LINKS:
http://www.magspreads.com/
http://www.coverjunkie.com/
Newspapers: Broadsheet Vs. Tabloid
http://www.designer-daily.com/10-examples-of-great-magazine-design-14500
http://www.spd.org
http://designspiration.net/tag/editorial%20design/
http://www.magazinedesigning.com




Love Editorial,
JAJ

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