Re-Branding City 4th - LOMBOK (brochure, postcard, poster, voucher)

Brochure is important but i struggle here. i have no idea to make a interesting brochure. i know if i make simple with great hierarchy it will be good. Lets start with sketch :

first sketch - Mr. Angga aprroved the second one

second sketch

First design - Mr. Angga gave me feedback to add some yellow element on the right because the left is heavier than the right ; the layout also should make it on the left , dont justify ; also the articles don't mention too much on Qunci Villas, because we are promote Lombok, not Qunci Villas

Second design of inside page - i changed the Qunci villas with Gunung Rinjani, and moved Qunci Villas to the right. But Mr. Angga said the right still need to add the yellow element.

Third design of inside page -  I added the yellow element so it balanced.

The outside page of brochure - still using my element (pattern as the background) and the image of Kawin Lari illustration (sketch style) 

i thought i have to learn about layout. I made the shape that you can open from the centre is like door that welcoming people to LOMBOK. and the pattern as the cover. If i were the tourist, i will asked people why this pattern is everywhere, and that’s the point!  My concept still romantic, and my target for this brochure is couple who wants to honeymon, so i fill all of this brochure with love articles, about marriage tradition in LOMBOK, honeymoon package, the spa, and on of best part : romantic dinner :D I used gill sans as body text to make it in a way with Unforgettable tagline, and sketch-me typeface as the title of article because of my element. I printed them at Print Press Serpong. I chose Coronado paper because its texture, but the staff said ‘people usually used art paper for brochure’, hah, and i tried them all. 2 brochure with art paper and 2 brochure with coronado paper, and SEE! my choice is better. The brochure with art paper full of cracks if i fold it, huh. And if i take a picture, brochure with my paper choice is more special and elegant, ha! 

POSTCARD , i just confused about the function of postcard, but i knew it must be to promote the city.I think 3 series of postcard are like 3 different concept, but after some QC and exploration, my final postcard are these. I added the sketch style as the camera shape, and photo on the centre. i made 4 because the children is just for joke, like 3 series is from children to old couple. I made old couple because i don’t think every couple will keep romantic until they grow old. And the Gunung Rinjani is for promote LOMBOK landscape, it is the most popular travel place for every travel agent, and i didn’t change the color to keep the originality of water color on Gunung Rinjani and i started get bored about orang orange orange, warm, warm, warm. Before i cut the camera shape, i made it in postcard size 6R, but Mr. Angga suggest me to cut and make it unique. and i love the idea, i re-printed them at Print Press Serpong with Via Linen paper, still qith texture. The camera shape because if we go to vacation or honeymoon, we always take a picture, although we dont have camera, we will pay for it, right?

sketch

sketch

These are my first design, mixed media enough but not really good and Mr. Angga suggest to pick one concept and apply it become 3 series, and Mr. Angga picked the camera shape, and change the mixed media with photograph.

The final design of postcard , i edited the colors of the photograph to make them in one concept : warmth.

POSTER, i love this task, HAHA, the simple one and can catch people attention even just some words on it. And in this porject, poster is the fastest i made hahah. for this part i didn’t put the pattern element,

but i put the sketch element as text frame to make fell enjoy.

I have some sentences for this poster:
- Feel the real paradise on your honeymoon
- Promise her to honeymoon at Lombok, then she will say "I DO"
- She say "I DO" means she want to honeymoon at Lombok
- The most unforgettable island <<<< the chosen one :D

i have some idea but i chose top 2, and Mr. Angga aggree to both of them. But like the website, i have to change the color of blue sky became warm and orange. I don’t really like this poster with the color. i made one with pink, i thought it really pale, but everyone don’t agree, they said pink is romantic, okey. romantic color. and at the end Mr. Angga chose the pink because the orange one is kissing pose, we thought it little bit risky to promote with that picture in this country. I put my lovely logo and visit indonesia logo. ‘The most unforgettable romantic islan‘, i chose this because Mr. Angga said if you put a sentence on poster, make sure people will read it just
in 5 second, before i chose this, i have said it many times. The Unforgettable is the logo tagline with the typeface still the same. I printed it with glossy photo silky, like professional poster and i chose this because it is waterproof, and poster is will stick everywhere, not only indoor. 

i extended the sky by photoshop - option 1

poriginal picture - option 1

                        

Added the clouds by brushezzy.com - option 1

                                    

i changed the colour of the sky - option 1

the final design of option 1 - I'm using the element as the cloud, the typeface also sketch style, but the Unforgettable is from the logo/tagline before. Dont forget to add LOMBOK's logo and Visit Indonesia's logo.

original picture - option 2

extended the sky and added the clouds - option 2

I added the sketch style to framing the sentence because i saw that shape on many wedding invitation. Mr. Angga also gave me feedbcak to change the position of the logos.

The final design of Poster,. APPROVED !

I wanna make something that stil in honeymoon concept. I made a voucher honeymoon because i imagine if i were in tourism company and my friend get married, i will give them honeymoon voucher :D

i chose this image because when i found it, i feel like the beach is ours. haha

this is the different image, this is the real becah in Lombok, beautiful huh? Also the barcode to make it looks real :D

Continued to >>> " Re-branding City 5th - LOMBOK (city signage, animated logo, merchandise, presentation) "