Saturday, February 23, 2013

Newsletter (Swarovski) - Indesign


HOLAAA, i want to share my final project of digital design. I have some option, such as : Financial Institution, Telecommunication Provider, Non-Government Organisation, Local Community, Lifestyle and Entertainment. i have research about newsletter (posted : Research Newsletter)

Firtsly, as always, i made a moodboard. It's include the logo, image, color pallet, and fonts. 

Second step, i made the sketch. Little bit messy but this just sketch :DD


I started make the newsletter with this, A4, facing pages, 13mm margin, 3mm bleed, and 8 columns (with more columns, it will more flexible to organize the paragraph and image). 






Because Mr. Em said we must use paragraph style and character style, i used them!


using paragraph style 

using character style

Mr. Em gave me some TIPS about font size :

body text = 9 - 11
headline = 11 - 14 
subhead = 10 - 12

i made page one and page four, then QC ( 13 February 2013 #1 )with mr. Em,
Feedback :
- change font, Gill Sans Lisght for example
- switch content
- add color as highlight
- only one dropap per story
After QC, i edited the page, and QC ( 14 February 2013 #2 )
Feedback :- the title should in a columns with body text
- delete the sentence
- this is the step, make it per point
- this is price of product, maybe would be better if the price is in image 

Feedback :
- the ledding is too far
- add the ledding, so the picture below not awkward
- just delete the sentence- this box little bit messy, make it neat
- leading too far


Mr. Em gave the rule of saving data :
- save as > format > CS 4 IDML
- file > package (if you want to send everything as indesign)
- file > save as > PDF
- file > adobe PDF preset > HQ print

This is the final before i print it (with grids):


Then, i printed them <3




FINALY, ITS DONE! 

 on presentation day ( 15 February 2013 ), mr. Em comment :
- there are some "widow" words 
- Hello Kitty title should above the photo (centre of photo box)
- you should set row and columns as grid in master page, not only in page


I'm very happy and learnt so much things from this project. 
Have a nice recess!
JAJ

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