Re-Branding City 5th - LOMBOK (city signage, animated logo, merchandise, presentation)

City signage is one of the most useful thing of new campaign. Assignment brief asked us to sketch some ideas for city signage and at the end, i will choose the best 3 and apply it on the real photograph.

first sketch - just ignore some of them because they are what in my brain

Because i have to make 3, i decided to make 3 signage in different place. First is the toilet signage, second is for in the city, and the third is for in the park.

These are some design for city (on the street) :

 

After QC, Mr. Angga chose the last one, then i applied it on the street.

The second one is in the park, these are some designs of it :

 

 

this is the chosen one. little bit modern and Mr. Angga gave feedback to make it transparent, and i applied it on the park street, it may be made by glass or acrylic.

The third is toilet signage, the most useful signage, hahah :

i was inspired by this picture.

at first i made this, the pattern is for her slayer, but my friends said that looks like 'kerudung', and i  added a crown to make it better but still looks like kerudung.

as the concept : romantic, so for the men,
he is using the vest, like a man on wedding

then i tried to make the women toilet by using
the pattern as the background,  and the slayer
 is broken white, looks better

Toilet signage

the simple signage on the street, the modern signage on the park, and the traditional signage on the toilet, they are all still using the first element, the pattern. 

Actually, city signage is the last task on assignment brief, but after Mr. Angga approve all of my works, Mr. Angga asked me to make a animated logo or welcome video to get better grade ;} I want to get better grade of course! then i sketched the idea of animated logo. I chose animated logo than welcome video because of deadline.

2 options of animated logo : the first one is one by one letter of LOMBOK come from the middle , small and getting bigger and bigger. The second one is every letter come from different way until the make LOMBOK logo.

the process

behind the sense

I also print some merchandise because i feel like I really in LOMBOK company which wants to promote LOMBOK. I printed them all online on different printings, lucky me all of the online printing is not cheater.

pen

pin with dove lamination

sticker

glass

t-shirt

THE BIG DAY is coming, presentation day. I have made some notes as my guide for presentation. I presented my work step by step like the list of the task.

me on the presentation day - i am using my LOMBOK pin :D

my presentation  zone :)

On presentation day, my friends asked me :

1. What thing that make you sure Lombok is unforgettable island?

*** my answer : I am sure because Lombok is traditional, and everyday we surrounded by digital things (modern way) and i thought we need something different on our break to refresh our mind, i meant we need something traditional, to referesh our mind, to get more idea, and that is UNFORGETTABLE LOMBOK.

2. What thing that make you sure Visit Indonesia will accept your campaign? 

*** my answer : i am sure because i thought Lombok is like an uncut diamond, it will sparkling when it polished. Just a little traditional touch in modern and useful way (such as : signage, website), it will make Lombok Sparkling and Unforgettable.

Mr. Angga, Yasmin, and Me on the presentation day

I learned so much things from this project, i learned that research is really important when i want to make a logo about something. i learned to explore in medias (paper). i learned where is the cheap and fast printing. I learned about flash the most. And i love this project because i know what i have to do (assignment brief lists), and i can start from everywhere i want. But i struggle on some of them like postcard and brochure because layout and mixed media. I know that even i chose Jakarta or Bali or something else, i will struggle on one or more of them, but i am trying to do my best. 


Have an unforgettable day,

 JAJ 

Re-Branding City 3rd - LOMBOK (proposal, element, website)

This week we started to make some campaign stuffs. First and the biggest part is Campaign Proposal. Mr. Angga asked us to make a campaign proposal with a sentence that can promote and sell LOMBOK to Visit Indonesia. 

sketch and plan for campaign proposal

Cover of proposal - title, logo, and the 'PT. INDONESIAKU (LOMBOK)' is just made up by me.

For the next projects, i came up with new concept, that is romantic/warmth/honeymoon, and because the element before (pattern inside the logo) stiff enough, then i made the new one was sketch style, it is for the feel of relax, enjoy, and cozy.

NEXT, i have to make a website for this unforgettable LOMBOK. first, i made some sketches.

option 1

option 2

Then i asked to Mr. Angga and Mr. Anton and they approve some of them but i decided to use the last idea. The normal size is 1024px x 768 px, but i made it on 1024px x 1024px to make it aquare but whn people see it, people want to look something at the bottom, but not so much information, just the information of this official website.

next page plan

next page plan

then i thought how about loading page. The first one is sunset (the sun will moving from the sky to the sea, and the sea will be by sketch style), the seond one is Gunung rinjani (the fog and the water will be like the real, but there is no sketch style), the third one is a fisher man with a turtle (the fiherman will move from the left to the right, and the percentage of loading will be on the turtle's body). After QC with Mr. Anton, he said to change the sunset become sunrise, OKAY then, looks better.
                                                 

                          

       

  

  

                        

                        

                

                        

This is my first design of cover website. The size is 1024 x 1024 px, not as usual. I took the beautiful beach photo, and put some images there. I didn’t put any text on the option because people knew what i meant, right? The sasak house as hotel, suitcase as package, camera as gallery, signage as about, boat as transportation, and shell as contact us. I also put the my logo of LOMBOK, and little bit information about this official website. 

My element of sketchy style also when your mouse over the image. But Mr. Angga againnnn asked me to change the typeface of ‘welcome to‘












 After QC, Mr. Angga said the color of the sky is not really suitable, because my concept for this website is romantic, couple, honeymoon, and warmth. SO, i changed the sky color became little it orange for sunset and warmth. Also change the typeface of ‘welcome to‘ for my sketchy element.

This is my final website interface. Looks like pastel color. Then i changed the typeface with ‘sketch- me‘ by dafont.com to match it with my sketch style element.

I have 2 options for gallery page :

first option - just simple and can change automatically 

second option - the photo with white transparency but the photo will be clear if your mouse over it.

I also have 3 options for Contact Us page :

first option - i put the information on the page (But Mr. Anton banned itt because our inbox will full with people's email and will be junk)

second option - this is what Mr. Anton meant, no information, just some box and we should contact the person who email us

third option - this is just like win win solution, i didn't put so many information but we should contect the people.

After QC QC QC, then this is the result : 

Hotel Page

Package Page > Tour and Honeymoon

tour package

honeymoon package

Gallery page

if your mouse over it

About page > about lombok > tradisi kawin lari > ayam taliwang > gunung rinjani

gunung rinjani

ayam taliwang

tradisi kawin lari

pulau Lombok

Transportation page

contact us page

This is behind the scene of the website. That are a lot of layers. Sometimes makes me corious, but sometimes makes me bored. From this, i learned to make it tidy per layer and divided them by label. 

This is the script of stop, to make the animation of every page stop. This script it put on the last frame of the label. If you put at first or on the middle, the animation of one page/label will not work at all. 

I learned to make the page link to other page, but click the object > action > add script. TBut make sure, the (“hotels”) is the label of page that we want, because just a dot can destroyed everything. 

Continued to >>> " Re-branding City 4th - LOMBOK (brochure, postcard, poster, voucher) "