MAYJESTEE // Clothing Line Company // Group Project with Maddy

The last project of Ideas in Context this term is about creative direction in identity design. This is a group project, and my partner is Maddy, we are Helvetica team! yay(?) . At first, we thought about some topics but we decided to choose clothing line because we have not make a clothing line in other project. We brainstormed & created the mind map for the clothing line. Our keywords are tropical, young, bright, cheerful and character illustrated design. The style of every design is inspired by New York School. 

We think about the name, some options are : Caspian, Murphy, Ingo, Poseidon, sand burst, blue sand, think wave, drop t(he art), kraken (inspired by pirates of the Caribbean), trone (tropical nerd), Aubergine, sandchor, seanchor, oceanchor, okeanos, Archipelago (island), Pelagia (sea), Totally art beach, kai, cruise, palm tree, design by beach, okeanos, summerise, ma&je, tropical sin, oceanchor, seanchoe, sandchor, trone, then sir em suggested the majestee, like Majestic. And we use an octopus / bracken for the mascot, and May added the crown on it. We use Kracken because it just like the own of sea and powerful. 

Our concepts are about tropical, character based tee's, unisex, environment friendly, 100% organic cotton, and we have so many promotion (EXample : if you buy our t-shirt until IDR 2.500.000, you will get TeenTACLES Privilege card for free, you can use it on birthday mont and get 10% discount. You also get a Go Green Tote Bag. If you bring the totebag when you buy our t-shirt, you will get 25% discount because we appreciate people that support go green as we do).

The target audience is teenager between 12-20 years old. We based in Bali, Indonesia and we just open our second store in Jakarta. We have a classic version, that is our logo. We also have underwater version as our kracken's friends, and the new arrivals for this month is halloween.

The background is "Maydeline and Jesslyn moved to Bali for college, they do not like Bali because Bali is humid. They looked around and notice that people in Bali is wearing thin t-shirt but the brand is overseas brand. They love Indonesia and support local brand. So, they trying to make clothing line company based on people needed, which is thin t-shirt with high quality, but local brand. And they called it MAYJESTEE (just like their names)". 

first mind map 

more specific mind map

 LOGO 

My logo sketch

at the end, we choose these logo. we have four logo because teenagers love something colorful and collecting series things.

colour trial

BW version

We use 3 typeface, they are Edoms, Copse, and Bebas.

Final logo - we use this for our main logo because of the public voting and the colour is more topical than the others.

 STATIONERY

Business Card sketch

option 1

option 2 - Mr. Em suggest me to add some teentacles as our element and make it normal size

FINAL BUSINESS CARD 

FINAL ENVELOPE

option 1 - letterhead

option 2 - letterhead

option 2 - letterhead - back

FINAL LETTERHEAD

trial - letterhead with text

FINAL STATIONERY

 MEMBER CARD 

Option 1

option 2

FINAL TEENTACLES PRIVILEGE CARD

 PRICE TAG 

 T-SHIRT CHARACTER 

HALLOWEEN EDITION 

CLASSIC EDITION

UNDERWATER EDITION

 DISPLAY 

 CATALOGUE 

 PAPER BAG 

 WEBSITE 

mayjestee.com

choose your country, please

home page

new arrivals

each detail

collections

contact us

my account

information

 PIN & GOODIE BAG 

 PEN 

 PRESENTATION DAY 

 CREATIVE BRIEF 

01. BACKGROUND SUMMARY

Client

MayJesTee

Product

Clothing Line

About

Mayjestee is a newly founded Indonesian clothing line. It offers a comfortable, environment friendly, cheerful, and youthful design.

Strength

A comfortable young brand with special t-shirt design, material, and afforable products. Offering promotional strategies such as membership, birthday discounts, and totebag discounts.

Weaknesses

The brand is barely known by the public.

Opportunities

Our t-shirt material suits with the location of where we sell the products (tropical, Indonesia), we also have a lot of promotional strategies, discount, and our T-Shirts have a youthful, unique design. The price is also affordable and the design can be used appropriately by teens.

Threats

The store that sells the same kind of products. However, there are two types of the store that sell these kind of products, 1. T-shirts with the same material that we’re using but with lack of good, youthful design and 2. T-shirts with a different kind of material but the same type of design. And we’re trying to combine good design and good material.

The numerous well-known clothing line that have been established in Indonesia for quite a long time.

02. PROJECT OVERVIEW

Title

Mayjestee Branding

Background

As a newcomer in the clothing line business, Mayjestee needs a distinct, strong identity in order to stand out beyond it’s competitors and attracts prospectitive frequent buyer. Mayjestee stands for Maydeline and Jesslyn, the two creator behind this clothing line and ‘tee’ means that we sell t-shirts. Mayjestee also means Majestic, the word that describes our main character, the Kraken, and the logo shows the majestic crown. 

03. Drivers

Our goal is to provide a trustable graphic clothing line with affordable price and great quality.

04. AUDIENCE

Primary

Young Adults - between the age of 16 to 20. Especially those who live in a tropical place.

Secondary

Children - between the age of 11-15. Our design is a quite mature, so maybe it’s not really for children, but of course under some cases, there are children who’s more mature than the rest.

05. COMPETITORS

1// Coconut Island

Strength

A clothing line that have existed for quite some time and have the experience and also well-known for the design & t-shirt material.

Weaknesses

Their design isn’t graphic, more typographic and they’re not thematic & quite random.

Opportunities

They’ve existed for quite some time and people recognize the brand.

Threats
The design isn’t good enough for some people.

2// Surfer Girl

Strength

A clothing line that have existed for quite some time and have the experience and also well-known for the design & t-shirt material.

Weaknesses

Their design doesn’t have a variation.

Opportunities

Surfer Girl has a well-established reputation and they publicize the brand constantly.

Threats
Their current promotion style emphasis on their events more than their products.

06. TONE

The keywords for Mayjestee are :

1. Tropical
2. Young
3. Graphic
4. Colourful

07. MESSAGES

- A new, youthful clothing line
- Graphic with characters design
- A clothing line with good overall design that will attract young adults.

08. VISUALS

The identity can explore through colours and characters for the t-shirts such as kraken, etc. The visual sysem should be in a united look and feel, and can be supported by proper photographs that well-suited the tone.

09. DETAILS

Deliverables

Visual Identity which includes:

01. Logo
02. Tagline
03. Characters
04. Name card
05. Letter Head

06. Envelope

Collateral which includes:

07. T-shirt
08. Membership card
09. Paper bag
10. Goddie Bag
11. Price tag
12. Store display
13. Pen
14. Pin
15. Sticker
16. Website
17. Catalogue

Limitations / Restrictions

The identity produced shall not include any disscussion that can provoke a misuderstanding, missleading infromations not inappropriate content.

10. TIMELINE

19 / 8 Introduction to final project (Creative direction in identity design)

23 / 8 Decide the topic, research, keywords, mindmap (name, concept, target audience, etc)

25 / 8 Begin Sketching logo and shaping tagline

30 / 8 Digitalizing logo, colors

3 / 9 Sketching Stationary, member card, price tag

6 / 9 Digitalizing stationary ( Business Card, Letterhead, Envelope), member card, and price tag.

13 / 9 Finishing creative brief, print pin, pen, paper bag, manequine

20 / 9 Print t-shirt

27 / 9 Making website, store display, catalogue

1 / 10 Creating presentation

3 / 10 Print stationery, price tag, sticker, membership card, catalogue

4 / 10 Presentation day

 BEHIND THE SCENCE 

 (work sheet) 

Almost all things we finished together. 

We did/finished together :

1. Concept

2. Brainstorming

3. Mindmap

4. Naming

5. Tagline

6. Buy paper bag

7. Print T-shirt

8. Print stationery

9. Print member card

10. Creative Brief

Jesslyn only :

1. Sketched Logo

2. Stationery

3. Member card

4. Print Pin

5. Goodie bag

6. Price Tag

7. Website

Maddy only :

1. Digitalized logo

2. Color options

3. Made t-shirt characters

4. Made catalogue

5. Print Pen

6. Display

 EXPERIENCE 

This is the first time i share my project experience on the blog. i want to share about print t-shirt. we are searching a thin t-shirt but no one store sell it, and we hopeless in that time, we want to print them out just on basic t-shirt. But my mom suggest me to buy at Giordano, then we tried to go to Giordano on week 11. the price is too expensive for plain t-shirt, but we want to make it real. we bought 2, one for each of us. Then we went to the printing, OMG the printing is almost gone. just in the corner, near the toilet, and very small. me and may scared because people in that Plaza looked us like looked alien! they  called us, and called us, and called us. But the staff there really kind, not just like the cover lol. the cover really messy and big NO, ups. They did our t-shirt in front of us and we just like an amazing things - sablon. i asked the staff, "is that really hot? (printing machine)", and they say "hey she said is that hot, you can try touch this machine!" -_-

Then H-1 before presentation day. We go to Digital Dimensi at Bendungan Hilir, we go there because they printed so fast before. But when we arrived there, Digital Dimensi was crowded. We wait and we print. And they did wrong. that day i want to go home early but because they did wrong we have to go home at 6 and arrived home at 8 OMGGGG and we have not make a presentation slide. I just looked at the wrong paper and talk to the staff, "if only print them color on plain paper i can printed them in my home, it will be useless", then i just quite (i was thinking and give time to them to thinking about customer too). a few seconds the staff go to the printing room and give us the right print. Not only that, we have to go home by taxi, we have called taxi for three times and they did not come. a few minutes the taxi driver called me to confirm that he already arrived at Bintang sempurna. so we go to that taxi and maybe go FX and get taxi again. a taxi pass and i ask May to stop the taxi, the taxi stopped but a man so angry because the taxi in front of him suddenly stop. he was screaming "WOYYYY, do not suddenly stop!!!", May go home by that taxi and i walked alone to the taxi. and arrived home at 8 PM :( HAH, i can not explain all the experience, but i feel the process and experience are more exciting than the result.

 Happy TeenTACLES! 

 Keep Go Green 

and Support Local Brand 

Happy Holiday!

MAYJESTEE

Self Evaluation & Analysis

SELF SWOT

Strength

• Curious
• Good in time management
• Know the target audience
• Try my best to finish the project
• On Time
• Perfectionist
• Open minded for opinion

Weakness

• Fear of public speaking
• Panic easily
• Do not want to take a risk
• Too much worry
• Fear of making mistakes
• Not confident

Opportunity

• people are looking for talented young designers
• Pople are looking for designer who appreciates time
• People are looking for designer who has curiosity
• People looking for designer who can combine digital and manual things.
• People are looking for designer who is not satisfied easily
• People are looking for designer who can work hard / work under pressure

Threats

• People have subjective opinion
• Bad criticts
• A designer have to present the work on public
• Dependent with laptop, printer, scanner, etc.Sometimes budget limitation because of the rareness of materials/media in Jakarta

PORTFOLIO SWOT

Strength

• Neat
• Strong concept
• Do a lot of research in every project
• Good drawing
• Unique
• Use different materials

Weakness

• Need more exploration in layout
• Need more exploration in typeface selection
• Forget little details

Opportunity

• People are looking for young designer who can keep up to date to new technology
• People are looking for graphic designer who can mix and match different unique materials
• People are looking for creative graphic designer that add something new in each project
• 
  

Threats

• Bad critics 
• There are so many designers who think out of the box
• High competition
• Better Portfolio
• Everyone’s different taste

CAREER DIRECTIONS

Freelancer

I want to be a freelancer because i think when i graduated, that would be a great opportnity to get links and channels as acquitances, so when i start my own business, i already have a lot of option to join as partner. The other reasons are i will not get bored with the routine of work on my desk and got more ideas because i have to active as a freelancer.

Business Start-Up

After i have enough experience and contacts, i want to start my own business, especially in design. I do not want what I have learned in college will be useless, i want to use it when i’m working. So I would work with the heart and not money oriented (although we need money). Another reason is i want to create jobs for people. 

Educational

Some people often underestimate teachers, whereas if there are no teachers, then no education. After I graduated from college and working successfully, I want to open a studio/art/design school. I want to share what I learned in college to others, because when we share something, we will get something. Especially talented children who can not continue their hobby in art and learn the other things because the parents are still doubting the future career of an artist/designer. I would like to set up a school that will be graduating students who are gifted and showing people that the artist also has a bright future. (Of course, build a school after my own business success).

CAREER DREAMS

First thing came up when i heard career is photographer. I want to be a professional photographer with a special characteristic of system and result each photo. Second career is graphic designer. Firstly i am not really sure, but after some projects and research, i think i love branding more than the others. The third is i want to have a cafe join with my sister because she is a interior designer, we will do our job (graphic + interior) and mixing them become unique and conceptful cafe. 

CAREER PLAN

My first career plan after graduated from college is freelancer. Freelancer could be a good opportunity for me as a young designer to get more links and experiences. I also will not get bored because of the routine everyday. My goals for being a freelancer is me and the staffs can work together as a team and the companies more succesful because i am as a designer.

I also want to have my own business but after i thought i have enough experiences and links. I will start by join with other people (because i think a designer have to work in a team, not alone) and came up with something that when people see it people know that is by my company. The goals are my company will grow and become a big company and create a job for people.

About the education, i want to build a school after my company success. It because there are so many people (parents) underestimate designer’s future career. I want to prove to those people that designer/artist has a bright future career, and the example is my company, that is why my company must success before i build the school.

I have experience in social term that brought me to communicate / work effectively with others. I can use this experience as a capital to apply for job as a designer (designers will work as a group). I can apply for jobs because i have skills (maybe neatness, mixed media, research, good time management, or communication), but skill in college would not enough because age continues grow, so we need to keep up to date to the new things, new styles, new materials, new medias, and new applications.

On time, nowadays people do not really appreciate others people time. Curiosity, not every people want to know something new. Open minded for opinion, not every people like to get a criticts. On time, curiousity, and open minded are my strength to achieve my career plan over my competitors.

We have to be a humble person. We can start the business by accepting order from family members, it can help much because we will get ‘free promotion‘ when they talk to other people about the things we did. Social media is one of the easiest way to get attention because nowadays people lazy to come directly to the company, they better search and look the portfolio on internet, it also will make our time effisien. Exhibition of our works is an effective ways to get clients fastly because they look at our portfolio directly.
As a designer i also need some important things such as stationeries laptop, internet, reference books, wacom, printer, digital printings, and also portfolio.

Conclusion of my career plan is i want to get a lot of links and experiences before i start my own business, after my own business success i want to build a school for talented children and prove to people designers have a bright future career too and no more underestimate. I have to more explore in many things, especially in typography and layout. Before we start a business we have to prepare all things including commitment, as a designer i have to commit to work hard, appreciate people’s time, humble, good communication and keep learning from other people critics.


PROMOTION TOOLS

Social Media

Nowadays, social media has a big contribution in promoting things or services. I want to use some social media to promote me as a graphic designer, such as : Facebook, Website or Blog,  Instagram, and other social media that most people use.

Portfolio, etc

Portfolio book or online are first capital of graphic designer- must have! But i think about other things, i want to print my logo and contact in a pen and also notebook with some design quotes in it and give it to people. So my promotion tool can be useful for those people and 

hire me.

Acquitance

We have to know that acquitance has power to promote us. Sometimes people just share the their story or experience, but if we have good design, quality and service, people will talk about us. And when they want to make something, they will choose us as their partner.

FEEDBACK

• Maybe the portfolio strength can add ‘good in handicraft‘.
• Need more exploration in selection of typefaces.
• Better to be the best one than good ‘enough’ at all (depends on target), can called as know target audience.
• Pay more attention in terms of hierarchy.
• Need more exploration in layout setting.
• Do not only as the young designer, you should be a young talented designer.
• There are so many people better than you and so many people worse than you, if you want to be the best, it will not happen. 

RESEARCH, ANALYSE, AND EVALUATE BUSINESS

Kamayi

: Intercon Kebon Jeruk D7 no 6, Jakarta Barat
: (021) 5867116
: mail@kamayi.com
: kamayi.com
: somebody@kamayi.com

Kamayi is one of graphic design company in Jakarta. They started in 2007 with 3 young designers who trying to build a graphic design company. They are have mission to always grow in term of personality, knowledge and also skills in delivering the best of their service and support consistently. They also humbled, they receive not only big client but also small shops because they prioritize services. They hold a strong commitment to work hard before they build this company. They maintain good communication with the client so that the client feels comfortable. 

I was attracted to this company because they want to learn and not be arrogant with projects they already done. They prioritize services - not money oriented. I think they will be able to hire me  because i had the curiosity / want to learn so we can thrive together. I also can communicate with other people / work groups well and respect the opinions from others. 


Flux


: Jl. Hawai 2 no 8C, Lingkar Luar Barat,    
 Puri Kembangan
: (021) 70805617
: info@flux-design.us
: flux-design.us


Flux design established in 2005. They provided a succesful design solution to a variety of creative communication tasks across corporate and retail. The strength of this company is they do strong research and concept, we can see it from their process (portfolio), they have reasons in everything they put on their design.
I want to work in this company because they believe as a partner or teamwork, we can improve to be the best. That point of view will make us feel like homey and family because they appreciate whatever we did and want to grow together, but ofcourse keep being a productive graphic designer company.


Jed Creative


: Malabar 73, Setiabudi, Jakarta 12980
: (021) 8280373
: info@jedcreative.com
: jedcreative.com


JED Creative is a graphic design and branding consultancy based in Jakarta, Indonesia. They mission is simple, dekiver effective, thoughtful, strategic, and creative solution for their clients and address what they really need. They listen, collaborate, and always eager to do something 
new and different. 

I want to join with them because they can collaborating something that clients need with design. The conclusion is they know the target audience and they try their best to help people as the problem solver -- a graphic designer should, a problem solver.


Red Comm


: Jl. Daan Mogot 6 No 6, Jakarta Barat
: (021) 56944346
: info@redcomm.co.id
: redcomm.co.id


Red Comm is one the best graphic design company in Jakarta. They really confident with the company, and i think that is a good point for promotion. I want to join with them because when i open the website, i can feel the graphic design company directly. They set the website and the portfolio carefully and very creative. The other thing is they do not rely on technology, but strategy. I think this way will make us creative because we have to think the new strategy continuously.


Visious


: Taman Bona Indah B 10-17, Lebak Bulus, Jakarta
(021)7511244
info@visiousstudio.com
visiousstudio.com


Visious is a company which specializing in creative graphic design, digital, illustration, and creative solution in all media. The website really simple but show perfectly they are graphic design compapny. They always challenge themselves to create extraordinary work in every project that will break the limit of their mind and clients’ mind. They do not talk or show who they are, but the result can show everything. They are simple but powerful.

Magic Beans

: Putri Sentra Niaga Blok B/31, 2nd floor, Jl. Raya Kalimalang
: (021)99447447
: info@magicbeans.co.id
: magicbeans.co.id


Magic Beans is a graphic design company which has speciality in website design, but they also want to learn about other thing. They open minded to critics and suggestions. They do not think the company is a work place, they enjoyed their job and work happily. I think work happily is one of important thing to make a good thing or get new idea. For them, there is no such thing as unimportant and impossible. Everything their clients want is impostant and they will try do their best to accommodate those wants and needs. The design of their website also cute and unique, it makes people knew directly they are graphic design company when people visit the website.


Eizougraphic


: Jl. Wijaya 1/37, Kebayoran Baru, Jakarta 12170
(021)7257867
ask@eizougraphic.com
eizougraphic.com


Eizou means visual in Japanese language. This graphic design company is very passionate about what they do and they are doing their best to deliver creative works in any kind of forms. They are playful but they take each project seriously. They listen to their clients want, need, and critics, so the result could satisfy both their clients and them. They always welcome and create a relaxed atmosphere when meeting clients, so they can chat and dig more information and insight into their problems.

Furo Co

: hello@furyco.com
: hello@fury.co.id
: 081398603133
: furyco.com

Fury Co offer a wide range of service, from animation for advertising, events, and exhibitions to print designs and original projects. They can create visual designs from and communication mediums. Their priority is to maintain the highest quality for clients moving image and design. They support cour production from planning to finishing touch. Their experienced directors and skilled designers respond to each clients’ specific needs by providing high quality visual images. They are very passionate to the creative process of filmmaking. They produce and direct with aim to create the best project for entertainment and commercial content


Madlabss


: hello@madlabss.com
: (021)99240186
: 085717661239
: madlabss.com


Madlabss is one of the best graphic design in Jakarta, they are really unique, we can see it when we visit the website. They craft brands, websites, and photography. For them, beauty and creativity has no boundances. They experiment by mixing and matching designs with all kinds of media, art form, and technology. They always delivering innovative designs with international standars and best user experience for their customers.


Creatifactory


: Jl. Pluit Karang Cantik 10 Blok M3 Utara no 11AA
: (021)6627072 / 93171417
: marketing@creatifactory.com
: creatifactory.com


Creatifactory provides clients with best solution creating a unique brand and visual identity that communicates an organizations message clearly and accurately. They produce successful result with impact. They have worked diligently and intelligently to gain and maintain the confidence to their respected clients. Their attitude towards every single project is handled individually to produce a solution to any problem that clients may be faced with.

 LOVE, 

JAJ :}

Surrealism Dream (Final Project)

Final Project of digital design is make an image manipulation in surrealism style, either about my dreams or advertising. I tried to remember my dream, in my mind all are random but they can not drawn like my imagination :/  I made some sketches. (Mr. Em chose some of them -- remarked with red dot).

i made a moodboard to help me finish this project easier. looks like children colour, playful, and cheerful.

i was inspired by these cool movies! alice and the wonderland, avatar, jumanji, Oz the great and powerful

I used there cool images in my artwork.

looks simple. but they are all in a group. 

if i open the group. masking masking masking

some layers open from the group

a group of baboons

SOME RANDOM TRIALS -_-

I have feedback to make the girl and her pet looks real by add the tone on their layers. The baboons too much, some people look this like welcoming ceremony. the girl and her pet does not have to big and centre.

At first i have two options, advertising and dream. i do not really understand about advertising and i need a project without 'branding' in that time. i want to combined between my dream and advertising (children madecine - the children face i flower pattern that see everything beautiful, but the environment is not as good as she thought, and the her pet is not that cute, although the body is cat, but the head is lion). My dream is preety simple, about a girl run away from her big beautiful castle (stupid) with her pet (LIOT = Lion + Cat) this girl really innocent and see the pet is cut, in fact the pat is wild. She and her pet are lost in the creepy forest. I added some image to support my story, i added some wild baboons, some weird creatures, and creepy trees. I also added some tone layer and light effects.

They i tried tried tried, and this is the result. i made the artwork in A3 size. 

A3 size

1024 px X 768 px

1440 px X 900 px

After finished my work, i realised other things beyond my dream, which is related to social life. I want to be that little girl, she see everything in apositive way (flower pattern in her face) - not negative thinking. The other one is whatever things happen in front of her, she will face it bravely - just with her poker face strategy HA.

Honestly, i like surrealism image, its unique, but i dont like to think about the meaning about the image or make it. From this project i accustomed to naming each layer, make a group of some related images.

*PS : the model (girl) is my cousin in Banjarmasin. I asked her mom to take a picture of her with the pose i need. and the result she looks surrealism because her mom called her to take a picture when she is watching her favourite movie :B

1440 x 900 px

1024 x 768 px

HAPPY HOLIDAY!!!
 J A J