1. Line
2. Shape
3. Form
4. Color
5. Typography
Campaign :
1. Commercial
- Promote brand & comodities
- Individual (political candidates), group (corp)
- Traditional medium (Print, radio, TV, Online) as well as unconventional media & formats
2. PSA (Publice Service Announcement)
- Advertising that seves the public interest, run by non profit organisation or the government
- The objective of these ads are education or tha awareness of significant social issues in an effort to change the publics attitudes and behaviours
3. Cause
- Sponsored by corporations
- The goals is to raise funds for nonprofit organisation and is rin in paid media
- Cause advertising is affiliated with corporation's public personal or brand, CSR (Corporate Social Responsibility)
In Poster Campaign :
1. Title
2. Logo
3. Tagline
4. Sponsor logo
5. Logo Social Media (now)
Context :
- Social Cultural : Geopolitic, Demographic (Gender, Lifestyle), Geographic, Location
- Commercial : Budget, Diration, Target Audience
Developing a Topic :
- Pick a topic that you can (easily) relate
- Pick that will make you proud when doing it
- Pick a topic that will benefit the world (start locally)
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